The candidate who would be excellent is often reading you at 10pm, in another country, with one free hand. They will skip a post that hides the work, and they will skip a post that asks for everything. They are deciding whether this job lets them stay with their family and get paid in a currency that changes their month. Write so they can tell.
Before any adjective:
- Title. The words people search. "Customer Support, Americas overlap" is a job. "Happiness Hero II" is an internal joke.
- The work. Five to eight sentences on a normal week.
- Requirements. Only what you will reject someone for lacking. Move the rest to nice-to-have. A candidate who lacks a nice-to-have should be able to apply without apologizing.
- Where they may live. Employee in which countries, contractor, or a payroll partner. "Remote" with a hidden US-only rule wastes their evenings and your pipeline. They are also comparing what the pay covers where they live. A monthly sketch is the cost of living comparison.
- Overlap, equipment, and how to apply. One path. Hours, not vibes. Say whether you provide the laptop.
Read it on your phone. If the first screen is benefits wallpaper, move the work up. Pay can be a range or a sentence that it is discussed before a final round. Silence is a choice they notice. You do not have to publish a number you have not decided. You do have to decide before you ask for three interviews.
Have someone who does the job cross out any requirement the current team does not use. That edit improves the applicants more than a paragraph about culture.
The longer checklist is how to write a remote job post. Candidates judging you from the other side can use how to identify remote job scams when the listing is vague and the ask is money or identity documents.
They are not a diversity metric. They are a person who can do the work from the city where their life already is. Write the post so they can see that, then stop.
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